So, you’ve got a great product or service, a strong story, and even a few marketing wins in your back pocket. But lately? Things feel stale. Growth is stagnant. You’re running ads, sending emails, maybe posting on social, but something’s off.

Next up, you’re wondering: Should I hire a growth marketer?

You’re not alone. So many businesses reach this exact point – trying to keep things moving while figuring out what’s actually working (and what’s not). That’s where a growth marketer steps in.

Let’s talk about what a growth marketer actually does, how they think, and how to know if it’s the right next step for your business.

The Basics: What Is Growth Marketing?

A growth marketer’s job goes far beyond getting new people in the door. It’s about the entire journey; from the first moment someone finds you, to when they engage, convert, and come back again.

In other words, we’re in the business of turning casual customers into loyal ones.

Back in 2022, Uber Growth Marketing Manager Jonathan Martinez summed it up perfectly:

“Growth marketing is the end-to-end job of acquiring users from the top of the funnel all the way to retaining those users.”

At Table Studio, that’s exactly what we do. We don’t just manage marketing channels, we connect them. We look at the full picture, test what works, analyze what doesn’t, and keep improving as we go.

It’s strategy, storytelling, and data – all working together.

Growth Marketing vs. Traditional Marketing

Traditional marketers are incredible storytellers. Growth marketers make sure that story drives results and keeps people coming back for more.

Day by Day: What a Growth Marketer Actually Does

Growth marketers have their hands in a little bit of everything. Depending on your goals, our days might look different week to week, but it always comes back to optimization and experimentation.

Some things we might work on include:

Running A/B tests across ads, emails, or landing pages
Researching audiences and competitors to find new opportunities
Refining paid campaigns to improve ROI
Enhancing your website for better conversions
Building retention strategies through email or referral programs
Digging into data to spot trends, gaps, and wins

For example, say you’re running ads to “get more customers.” A growth marketer will go deeper: testing new vs. returning audiences, experimenting with creative, and studying how people actually convert.

It’s not just about tactics, it’s a mindset. Our favorite question will always be: why? Why did this audience respond better? Why did engagement drop? Why are customers leaving before checkout?

Do we have all the answers at first? Likely not, but a growth marketer comes to you saying: “let’s find out together.”

Benefits of Hiring a Growth Marketer

Having a growth marketer on your team means you’ll always have someone looking at the big picture and the small details, someone who keeps your customers top of mind and your data close by.

Because in growth marketing, there’s rarely “failure,” just learning. And learning is how you grow.

Here’s what that looks like in practice:

We help you grow efficiently by building systems you can replicate and refine.
We work to provide clear performance insights and bring optimization conversations to the table take the guesswork out of it.
We bridge the gap between creative and data with storytelling and strategy.
We make sure your past customers don’t get left behind.

When Should You Hire a Growth Marketer?

Growth marketing isn’t just for startups. It's valuable for businesses at all stages.

Here’s where it makes the biggest impact:

Small businesses & service brands: Local shops, e-commerce stores, or creative entrepreneurs who’ve hit a plateau and want consistent, measurable growth.
Mission-driven organizations: Brands that need to stretch their budgets while increasing awareness and engagement.
Emerging B2B or SaaS companies: Businesses with longer sales cycles that need extra support throughout their sales funnel

If you’re doing “a little bit of everything” but can’t tell what’s actually working, or if you’re ready to grow with more clarity and purpose, it’s time.

Before Hiring: What to Bring to The Table

Before bringing in a growth marketer – whether full-time or fractional, like what we do at Table Studio – you’ll set yourself up for the most success by having a few things in place:

Your goals: Are you focused on awareness, conversions, or retention?
Your data: Do you already have tracking systems in place, or do you need help setting them up?
Your budget: Growth takes testing and iteration, not one-off campaigns.
Market fit: Look for someone who understands your story, not just your stats.

Not sure where you stand? That’s okay! We can help you find clarity and build the right foundation before diving in.

The best growth marketers don’t just run campaigns, they partner with you. The right one will feel like a true collaborator, equally invested in your goals, your results, and your story.

Ready to Pull Up a Chair?

If you’ve been wondering whether or not it’s time to hire a growth marketing partner to your team, consider this your sign. Still not sure? Let’s chat anyways, we’ll figure it out together!

At Table Studio, we help brands grow and make a meaningful impact on the world. Whether you’re just getting started or ready to scale, we’ll help you find your footing – contact us to get started today.

Should I Hire a Growth Marketer? Here’s What You Should Know